15+ Years of B2B Copywriting Experience

From B2B copywriting and marketing to accounting, manufacturing, and industrial contracting, I have you covered. My diverse corporate experience enables me to approach marketing copy from a variety of perspectives and to target the real decision makers in the company.

I specialize in corporate B2B copywriting for products, software, SaaS, and services related to sustainable:

• Manufacturing Supply Chains
• Industrial Contracting & Project Management
• Industrial Environmental, Health & Safety (EHS)
• SaaS Business Process Automation Software Solutions
• Recruitment & Workforce Management

Russ Richer B2B Copywriter

Owner – Richer Communications  

2007-Present

B2B Copywriter – 15+ Years – SaaS, Sustainable Manufacturing Supply Chains, B2B Sustainability Solutions, Industrial Environmental, Health, & Safety.

Vesuvius Canada – Senior Accountant

1989-2005

• manufacturing & project cost analysis and reporting.
• financial statement analysis and reporting.
• manufacturing ISO auditor.
• inventory management experience.
• selected for a 3-year global ERP conversion in Pittsburgh.

As a corporate accountant in manufacturing, industrial maintenance, and distribution operations, I was given wide latitude in interviewing executives and colleagues on how their business decisions impacted the bottom line. This experience allowed me to gain first-hand knowledge on how to present ideas and business solutions throughout an organization up to and including C-suite executives.

My experience is from a wide array of industries including transportation, manufacturing, industrial maintenance, and supply chain. This enables me to approach marketing copy from a variety of perspectives to target corporate decision makers.

Moreover, I call on my corporate experience for insight into buyer personas, workflows, and return-on-investment. These insights allow us to collaborate on the problems facing working professionals and to explain how your product and services can alleviate them.

Notable Accomplishments:

IBC Global, Inc – 2020 to 2022 – 20 hours per week – U.S. Whole life insurance as an investment vehicle for business and consumers.

American Traveler Staffing Professionals – 2011 to 2015 – 15 to 30 hours per week – U.S. healthcare recruitment and staffing industry. Website copy, blog posts and landing pages. Participated in a website conversion writing hundreds of pages of keyword-optimized web copy within tight deadlines.

Injury Free, Inc. – 2011 to 2015 – Health, Safety, Injury Prevention & Wellness. Interviewed EHS executives at two Fortune 500 companies and one of the 100 Best Companies to Work for in America to create separate MSD Injury Prevention Case Studies.

Worked collaboratively with the Marketing Manager over a 5-month period for a national nurse recruitment firm to establish their company blog. We achieved six (6) #1 spots; 32 top 10 spots; 65 top 20 spots in SERPs which held even after a Google algorithm change.